Verizon Developer Community
The Overview: A developer community blog custom designed to foster the sharing and discussion of new information, placing Verizon at the forefront of the conversation.
The Ask: To position Verizon as leading the conversation in the emerging Developer community.
The Challenge: Verizon as a large brand can easily be called out if the conversation feels branded or insincere.
The Solution: Developers are at the very forefront of technology and innovation. They are the ones pushing the boundaries of what is possible online and affecting our lives offline too. Verizon recognizes this growing community of developers and wants to foster their growth by providing a place for developers to come together, discuss, debate and share. Hosted by Verizon, this community blog positions the brand as one of the leaders in the conversation of what is possible.